Frame Your Images for Maximum Impact!

By Arthur H. Bleich–

Throughout history, great works of art have been showcased in frames and your best images deserve no less. It’s amazing how they’ll stand out and gain stature; a framed photograph seems to announce: “Look at me, I’m worthy of viewing!”

But how do you choose the right frame? For years I’ve put off framing my best images for two reasons. First, I wasn’t up to learning how to frame from scratch; for example, making my own frames which would involve sawing wood or metal, sizing paper mats, cutting glass or acrylic and buying all the tools required for it.

ORIG PICTURE copy

I’ve wanted to frame this image for years but just kept putting it off. Photo © Arthur H. Bleich

Even more daunting was that I just couldn’t visualize what frames were right for which images. Did I want a thick or thin frame? One of wood or metal? How wide should the mat be? Or should there be a mat at all? What about using colored mats or ones that had texture? See what I mean? It was all so over- whelming that I did nothing.

Of course, I could buy ready-made fames in pre-cut sizes but many of my images (and yours, I suspect) would have to be cropped in ways I wouldn’t want to. And the choice of frame materials and styles are limited; you’re also stuck with bland white mats that border the photos. They’re okay, maybe, for run-of-the-mill snapshots but hardly worthy of serious photography; in fact, they make some images look downright bad.

This is one of the things I wanted to avoid. Another was the high price of custom framing.

This wasn’t my cuppa tea nor was the high price of custom framing.

I had, at one time, dropped into a local frame store at a mall but there were just too many possibilities and not enough time to make a considered decision. And even with a hefty discount coupon, costs were high and some frame selections had to be ordered, which meant a wait of up to a month. But those hurdles aside, I still couldn’t see what the end result would look like with my image. So there I was, stuck in quicksand of indecision and afraid to make what could be a very pricey mistake, I passed.

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The first step is to pick a frame style and size.

Recently, though, things changed after I discovered a quick, easy and stress-free way to preview different framing and matting variations that would best show off my images– so I could avoid making expensive and time-consuming mistakes.

By using sophisticated software available at some picture framing sites you can select basic elements such as frame style, color and size and then upload the actual photo you want to frame so you can preview it as it will look hanging on the wall.

After selecting your frame

Here’s what you’ll see next at the American Frame site. It’s time to upload your image.

You can also choose various sizes and colors of mats to see how they’ll look and then, if you want to, change the frame size, style and color if what you first chose, falls out of favor. Wow! This was for me. No unpleasant surprises; everything could be locked down and pre-visualized in advance, and there was plenty of time to do it in without someone pressuring me to make a choice because they were anxious to make a sale. So I decided to give it a go and here’s what I came up with.

I started by selecting photo that I had shot of a friend in Portofino, Italy and sized it to 9 x 12 inches. Next, I chose a one-inch-wide, metal, black frame that measured 12 x 15 inches to allow a mat of about 2 inches wide as a border around the image.

PICTURE 1

Now we’re getting somewhere. The framing specs are shown under the image along with a tentative price list that includes all the frame elements. Time to experiment.

The frame could have been thicker or thinner or smaller or larger in dimension but I thought that would be a good starting point, besides which, as you’ll see, it could easily be changed so it wasn’t a lock-in.

Next, I clicked on “Buy This Frame” which brought me to the “Configure Your Package” page where I uploaded my image which appeared in just a few seconds within my chosen frame. You can upload any JPEG or TIFF file on your computer with a file size of up to 100MB.

It’s like magic when you can try different mat colors and see how they’ll actually look with your image. No guessing, here. I changed both frame style and size from what I had first picked, but I still wasn’t satisfied– something was lacking.

Now came the fun part where I experimented with different-colored mats and a thinner blue frame. Then, feeling adventurous, I scrapped everything and went with a red frame and three mats to give the image more depth.  The mat colors I chose worked well with those in the picture and the frame color would add some pop to the room in which it was to be hung.

I’m not a color-and-design maven so a lot of this was just trial and error until it looked right to me. You might have picked a totally different combination which would have worked as well or even better; the point though, is that all of this was done at home with enough time to compare selections. And as I made changes, the costs were quickly recalculated so I always knew where I stood on that.

Because there are a lot variables that you can input, I found that these on-site preview programs sometimes slowed down a bit to catch their breath. And on rare occasions, when I selected a mat color, it didn’t display the one I picked. Clicking again on my choice usually jogged its memory. I’m probably nit-picking but that’s just my nature, having been a hardware and software reviewer for many years.

FINAL FRAME

This was the end result. It elevates the original to a new level. With a triple mat (easy to do) the image gains depth and looks simply stunning.

After frame and mat selection, it was just a simple matter to follow through and make a choice of the type of acrylic glazing (or none if you’re going to use locally-cut glass), backing board (for the back of the frame) and check out some other interesting options. Then on to the end where you place your order, assured that all the pieces– frame, mat, acrylic facing and  backing will fit perfectly when you put it all together.

What I would have liked to see on some of these preview programs is a feature that would allow me to save my mock-ups to a light box so I could view them side-by-side to make a final choice. But the work-around I used was to capture a simple screen-shot of each and view them all as a contact sheet in Photo Mechanic. You can easily do the same in any imaging program.

The frame I eventually designed cost about $60, including shipping. When I checked to see what the same frame would have cost at a local frame shop and at one of the Big Box stores that does custom framing, I was delighted to find that I had saved almost 50%.

Now all I have to do is print out those masterpieces that have been in my files for all these years, frame them, get them up on the wall, and enjoy them. Oh yes, and revel in the ooh-ahs from my friends.

RESOURCES

Frame Companies with Preview Software

American Frame

Frames By Mail

Picture Frames

Video Tutorials and Instructions

Click Here

 

 

6 Comments

  1. The wall is the frame. Mats, frames, glass – hooey. It’s the image, Frames, glass and mats are for pictures. A picture is of something, an image is something. Enough.

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  2. Appreciate the problem and thanks for sharing your thought process.
    Happy to know the solution Comments also helpful.
    Even on the screen your final choices are stunning. Amateur photographer, with a large family and many friends. Using many techniques I make cards for holidays and special events. Dimension always adds interest and style.

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  3. We do underwater photography as a hobby and always have images to frame. For a long time we paid to have our favorite images matted and framed. Packaging a 12 x 18 print usually ran a couple of hundred dollars and then we were reluctant to change it out and rematt.

    One day we bit the bullet and purchased quality brass frames in three sizes. We chose a standard dark charcoal acid free matt for all frames. Now I do my own printing and we can change out a 12×18 image for about $3.00. It takes about 5 minutes including glass cleaning and there are always fresh images on the walls!

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  4. Thanks! Lots of good info here. I’m not a fan of colored mats other than white or creamy white. But one tip I heard once was to double or triple mat and make one of the inner mats a color that matches a minor color in the photo/artwork. That mates the mats and framing to the art in a more subtle way – classy and effective. Thanks again!

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  5. Some years ago at a PSA conference a pro framer reminded that the eyes go to the bright and where do you want the eyes to go on your finished print…not to a white matt/frame etc, not to a competing set of matts, but to your image. Generally we have found a flat black matt provides this service perhaps with a thin black stroke (20 pixels) and sometimes with a 1/8 “white border. Your use of complimentary colored matts is pretty but perhaps distracting to judges.

    Many thanks for your observations and suggestions.

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  6. I have been doing this for some time. It is a breeze and really simplifies frame/matting choices. Also, I can copy the image of the framed print, and forward it to prospective clients for their approval. This really is a bonus that they appreciate!
    Great article.
    I have also added a Logan Framers Edge Elite mat cutter to my toolbox. I can now purchase full size mat boards (from American Frame) and cut to size as needed.

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