Print Greeting and Note Cards for Profit. Part 2
by Christine Pentecost— Receiving a card in the mail will always eclipse one sent electronically—not only because it shows the recipient you really spent some time picking it out just for them, but also that you wanted to write a personal note of your own and not rely on some clever or flowery language that was written to cover all bases. Your thoughts really do count. Now let’s go into what customers like to buy when it comes to...
Print Greeting and Note Cards for Profit. Part 1
By Christine Pentecost— The greeting and note card business is booming despite the ease of sending digital cards. Hallmark’s slogan sums up the difference between the two. An emailed card is a half-hearted gesture, but “when you care to send the very best” only a paper card will do. It shows you’ve taken the time to give your recipient a warm and personal feeling when they open the envelope. About 12 years ago, I decided to...
Posts You May Have Missed This Past Year
To Our Red River Paper Blog Visitors This past year has been a tumultuous one with big news stories breaking almost daily and folks scrambling to re-arrange their schedules each time new Covid guidelines were announced. We’ve picked some great posts for your reading pleasure in case you missed them the first time around. All of us at Red River Paper wish you… A Happy, Prosperous and Healthy New Year! Nikola...
New Photo Project Book Really Delivers!
By Albert Chi— Despite its quirky title, this new photo book by Chris Gatcum will introduce you to a plethora of projects, allowing you to achieve creative mastery of the digital photography medium…stuff you’ve always wanted to do but never quite figured out how. The subtitle of the book is “52 weekly projects to make you a better photographer” but don’t mistake this for the usual run-of-the-mill book of its kind; it’s way better. The...
Favorite Photo Places: The Great Smoky Mountains
By Ron Wolfe and Will Keener— To be sure, the Great Smoky Mountains National Park is a place for all seasons, but autumn is especially spectacular! The park’s allure is particularly strong in the fall, as Mother Nature uncovers yet another set of delights. There’s a reason that photo workshops, pros, and enthusiasts all head for these mountains in the late days of October and early November. It’s also a time when the park sets...
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