Print Greeting and Note Cards for Profit. Part 2
by Christine Pentecost— Receiving a card in the mail will always eclipse one sent electronically—not only because it shows the recipient you really spent some time picking it out just for them, but also that you wanted to write a personal note of your own and not rely on some clever or flowery language that was written to cover all bases. Your thoughts really do count. Now let’s go into what customers like to buy when it comes to...
Dawn Wilson: Bears, Eagles, Foxes…and More
By Arthur H. Bleich— Always interested in the outdoors, it was probably preordained that Dawn Wilson, 49, would eventually settle in Colorado and become a renowned wildlife photographer. Growing up in New Jersey, her active and creative life in high school continued through her college and post-graduate years. From an early age she developed a love for the outdoors and wildlife, seriously considering becoming a veterinarian before...
Thank Essential Workers With A Personalized Card
By Albert Chi— More than 100,000 people in the U.S. have died from COVID-19 since the year began so it’s easy to understand why the Sympathy and Get Well card slots in store card racks are bare. But Thank You cards are also in short supply at many locations as grateful survivors and their families snatch them up to send to medical staff and others who’ve gone above and beyond to save patients. Yet, there’s a whole cadre of essential...
How To Print Beautiful Antique Christmas Cards
By Arthur H. Bleich– The Christmas card-giving tradition began in London in 1843, when Sir Henry Cole commissioned an artist friend, John Horsley, to design a card that could be mailed to his friends. Some say Sir Henry thought up the idea to avoid writing long letters in reply to those sent by friends and acquaintances– an English tradition at Christmastime. He had a “To___” printed at the top so he could write in his friends’ names–...
Tri-Fold Brochures Can Yield Big Profits
By Arthur H. Bleich– My first introduction to tri-fold brochures came in pre-web times when I was on an extended assignment to Alaska and based in Sitka. The Chamber of Commerce had placed some small ads in travel magazines to promote their beautiful town as a tourist destination. The response was overwhelming but when readers requested more...
Paper Crafts: Make Your Own Valentine Puzzle Purse
Red River’s greeting card papers are perfect for Valentine’s Day cards but for something really special, use Red River’s 12×12-sized paper to make a Valentine Puzzle Purse that will enthrall your beloved and endear you to them forever. Puzzle Purse Valentines made their first appearance in Jane Austin’s time and were the rage from 1700s until the mid 1800s.Back then, when romance was an art,...
Cash In On Greeting Cards!
By Drew Hendrix– Electronic greeting cards may be click ‘n easy but the public still has a voracious appetite for printed cards; all it takes to enter the market and start making money is a printer, the right Red River Paper card stock and, of course, your best images. The Greeting Card Association estimates that more than 7 billion paper cards were sold last year at prices ranging from $2 to $10 and that women accounted for...
Shoot Masterpieces On Your Kitchen Table
by Arthur H. Bleich– When the weather outside turns frightful why not stay inside, where it’s nice and warm, and shoot some still lifes. What’s a still life? It’s simply a creative arrangement of objects which you design. You’ve probably seen classical still life paintings such as flower arrangements or bowls of fruit with fish or fowl in the scene. While these are more traditional still life subjects, yours should be...
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