Print Greeting and Note Cards for Profit. Part 1
By Christine Pentecost— The greeting and note card business is booming despite the ease of sending digital cards. Hallmark’s slogan sums up the difference between the two. An emailed card is a half-hearted gesture, but “when you care to send the very best” only a paper card will do. It shows you’ve taken the time to give your recipient a warm and personal feeling when they open the envelope. About 12 years ago, I decided to...
New Photo Project Book Really Delivers!
By Albert Chi— Despite its quirky title, this new photo book by Chris Gatcum will introduce you to a plethora of projects, allowing you to achieve creative mastery of the digital photography medium…stuff you’ve always wanted to do but never quite figured out how. The subtitle of the book is “52 weekly projects to make you a better photographer” but don’t mistake this for the usual run-of-the-mill book of its kind; it’s way better. The...
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